New York Toy Fair 2018: The Loyal Subjects

By Justin D Williams

The Loyal Subjects creates collectible three and a quarter inch (3.25”) stylized Action Vinyls™ (AV), highly detailed, poseable figures that are like nothing else on the market. Action Vinyls lines feature fine-tuned elements, including 12 points of articulation – making them hyper-poseable – plus great sculpt and paint details. AV figures include accessories and collector cards, and many AV lines are packaged in a blind box format with rare chase figures, all for an approximate retail price of $12.99 each. Small figures that PLAY BIG! All this attention to detail with Action Vinyls styling enables deeper play experiences with dynamic interaction among figures from different lines.  In the TLS Universe it makes perfect sense for Skeletor™ to take on the Red Ranger™ or have Raphael™ (TMNT) battle Vegeta™ – it’s action figures in “Super Smash Bros” style!  Having a uniform size and style plus interchangeable accessories across AV lines makes the worlds blend seamlessly.