Posted by Justin D Williams
Turner and IMG’s ELEAGUE set new Twitch records and generated unprecedented levels of engagement with its cross-platform content throughout its second Major Championship – The ELEAGUE Major: Boston. Sunday’s Grand Final of The ELEAGUE Major: Boston – Cloud9’s historic win over FaZe Clan – peaked with more than 1,130,000 viewers, an all-time Twitch record for single channel concurrent streams. This year’s record-setting performance surpassed the previous Twitch record set during the ELEAGUE Major Grand Final last year.
Additional highlights include:
Largest-Ever Audience for CS:GO Major Grand Final
Sunday’s Grand Final delivered a peak of more than 1.4 million concurrent streams across all digital platforms globally. The ELEAGUE Major: Boston was available in 19 languages across 17 networks worldwide.
ELEAGUE #1 Twitch Channel Throughout Major
ELEAGUE TV was the most-watched Twitch channel during both the New Legends and New Champions stages of the Major, representing seven days of live coverage and outperforming all other programming on Twitch over that period.
83% Growth in U.S. Video Plays for Grand Final
Sparked by American team Cloud9’s historic win, The ELEAGUE Major: Boston Grand Final generated an increase of 83% in U.S. video plays when compared with last year’s ELEAGUE Major Grand Final.
ELEAGUE’s Social Content Delivers Significant Increases
Content distributed across ELEAGUE’s social media accounts throughout The ELEAGUE Major: Boston netted triple-digit growth in Facebook video views and a 92% lift in Twitter impressions vs. 2017.
ELEAGUE’s Game Command Sets New Single Day Record
ELEAGUE’s innovative Game Command video player set a platform record for maximum concurrent viewership during The ELEAGUE Major: Boston Grand Final.
Coverage of The ELEAGUE Major: Boston will shift to TBS for ELEAGUE | Road to the Boston Major, a five-part episodic series set to debut Friday, Feb. 9, at 10 p.m. ET/PT. The premiere episode – The Journey Begins – will take fans closer than ever before to the intense pre-Major practice session known as “boot camp,” as it tells the story of five teams in pursuit of glory at The ELEAGUE Major: Boston.