Pepcom's Holiday Spectacular 2017: Hasbro Booth

Posted by Justin D Williams

Otakus & Geeks took a trip to Pepcom's Holiday Spectacular to see the latest tech and toys. I stopped by Hasbro to see what new products are on the way. Check out the video and details below.


(HASBRO/Ages 8 years & up/Players: 1+ /Approx. Retail Price: $24.99/Available: Fall 2017)

It’s the wearable SIMON challenge! See the world through SIMON’s eyes with the SIMON OPTIX Game! With this, touch-free headset, players follow the game’s patterns by waving their hands in the correct sequence. As players progress, the levels increase in complexity, with additional moves that make the game even more challenging and exciting! One wrong move and the buzzer will sound, signaling the end of the game – and the time to start round two! Looking for a head-to-head challenge? Opponents can sync multiple SIMON OPTIX game units (each sold separately) to see who can beat the SIMON game! Every player will be given the same sequence and speed; the player that repeats the longest sequence successfully wins! The SIMON OPTIX Game includes one SIMON OPTIX Game Unit and instructions. Four “AA” batteries required. Available at most major retailers nationwide and


(Ages 3 years & up/Approx. Retail Price: $24.99/ Available: Now)

Kids can see their PLAY-DOH creations come to life in ways never imagined before. To start, simply download the PLAY-DOH Touch app (available on the App Store and Google Play), shape a PLAY-DOH creation, place it on the SHAPE TO LIFE STUDIO, and scan it into the app with your tablet or smartphone. The creation will come to life on screen, letting kids enjoy a virtual PLAY-DOH world! Kids can use the character stampers to create friends that will unlock their own unique worlds and personalities when scanned into the app. Scan more creations made with the action stampers to see the surprising effects they have on other creatures in the app. When it’s time for PLAY-DOH creations go back in the can, save them in the app to play another day! Available at major retailers nationwide, the PLAY-DOH SHAPE TO LIFE STUDIO set includes five character stampers, five action stampers, four tools, fifteen cutters, and seven cans of PLAY-DOH compound.


(Ages 5 years & up/Approx. Retail Price: $99.99/Available: October 2017)

DANCE CODE featuring DISNEY PRINCESS BELLE empowers and encourages kids to create dances with BELLE in a realistic and magical way, including an interactive app that introduces kids to early coding techniques through three kid-friendly activities. Using the app, kids can create dances using interfaces that resemble block coding, ‘connect-the-dots’, and drawing to create and choreograph unique dance sequences for their BELLE doll to move before their very eyes. The DANCE CODE doll also features three standalone modes of play, independent from the app. BELLE can instruct kids to dance, hold BELLE’s arm to lead her in a dance or simply press BELLE’s necklace to watch the doll dance to choreographed dance routines. With over 100 phrases and 7 different songs, kids will love interacting and twirling along with BELLE! The DANCE CODE doll comes wearing a gown inspired by BELLE’s iconic gold gown, and is a great addition to any young DISNEY PRINCESS fan’s collection! Requires 4 AA batteries, not included. App available through June 30, 2019 and works with select iPhone®, iPad®, iPod touch®, Kindle Fire HD tablets and Android devices. Updates affect compatibility. Check for details.  Not available in all languages. Available exclusively on


(Ages 6 years & up/Approx. Retail Price: $119.99/Available: Fall 2017)

Want a dog who chases its tail whenever his nose is pushed? Kids can do this and so much more as they create and program their own dream pup with FURREAL MAKERS PROTO MAX. Kids can quickly program their pup’s starter personality or download the FURREAL MAKERS PROTO MAX app for a more expansive coding experience. Unique features of FURREAL MAKERS PROTO MAX pet include:


·         Simple 8-Piece Build: The fun starts right out of the box with a quick assembly and easy customization of their pup’s sounds, color, and eye animations.

·         Personality Plus – Kids can take their pup’s personality to the next level by programing 10+ activation points while connected through Bluetooth. Kids can assign a response which includes over 400 sounds and 100 eye animations along with lights and motion.

·         Custom Routines – Kids can create their pet’s personality and can code routines and actions through use of the downloadable app. Tutorials and starter challenges will also be available within the app.

·         Remote Control Play – Kids can command their pup in real-time, run the routines that they have coded using the app, change the light patterns and send happy, sad, silly, and more emotions to their puppy.

·         Games and More – Play a variety of interactive, app-based games with your ultimate pup, like a virtual game of fetch.


FURREAL MAKERS PROTO MAX app will be available for download in the Apple App Store and Google Play in Fall 2017. Requires 4 AA batteries, not included. Available exclusively at Amazon in Fall 2017.